Marketing in Healthcare
Healthcare marketing is the introduction and improvement of healthcare management. Healthcare management is different and unique than any other industry management. This is because certain things need to be looked at such as the patients’ confidentiality. A doctor can be sued for millions of dollars if he appears to violate the confidentiality and privacy terms of patients. It is the information that matters in healthcare, but is termed as products in retail industry. Healthcare information is the most sensitive of all information in the world. Patients of HIV positive would not like to hear that public know they are carriers of HIV.
Marketing expenses are part of important organizational expenditures. Organizational marketing is the most driving force of any organization. Without effective marketing plan, companies may not achieve profit margin/target. Furthermore, companies will not be able attract new customers, retain existing ones. Lack of attracting more customers is a stepping-stone toward bankruptcy–without customers, there is no business.
